As a digital marketer and content creator, I see Google Search Console (GSC) as one of the most valuable – and often underused – SEO tools available. It goes beyond simple analytics to provide deep insight into how Google crawls, indexes, and interprets your website. In this post, I’ll break down how I use GSC to analyse performance, fix…
On December 1st, I’ll be stepping into a brand-new chapter of my career — one that feels both surreal and incredibly special. I’m proud to share that I’ll be joining Warners Group Publications plc as their new Email Content Editor. This isn’t just a job update. It’s a moment in my life that carries weight, emotion and meaning…
As a digital marketer and content creator, I see Google Search Console (GSC) as one of the most valuable – and often underused – SEO tools available. It goes beyond simple analytics to provide deep insight into how Google crawls, indexes, and interprets your website. In this post, I’ll break down how I use GSC to analyse performance, fix…
Creating a portfolio that not only looks great but performs well in search engines was one of my main goals when designing my website. As an aspiring digital marketing professional with a background in journalism, I wanted my site to showcase both my creative storytelling and my technical SEO skills. From meta descriptions and keyword strategies to…
Creating a portfolio that not only looks great but performs well in search engines was one of my main goals when designing my website. As an aspiring digital marketing professional with a background in journalism, I wanted my site to showcase both my creative storytelling and my technical SEO skills. From meta descriptions and keyword strategies to…
When building a digital marketing strategy, one of the most common questions is whether to prioritise organic traffic or paid traffic. Both approaches drive visitors to your website — but they work in very different ways. Understanding how each contributes to your overall marketing goals is key to creating a balanced, effective strategy. Organic traffic comes from users who…
In today’s crowded digital space, visibility is everything. You could have the most engaging content or the most innovative product — but if your audience can’t find it, it might as well not exist. That’s where Search Engine Optimisation (SEO) comes in. SEO is one of the most valuable tools in any digital marketing strategy helping…
When I set out to design my personal website, I wanted it to do more than simply showcase my work – I wanted it to represent who I am as a creative professional. My goal was to build a cohesive and recognisable identity that blends digital marketing expertise, journalistic storytelling, and modern design. This post outlines the brand strategy, visual identity, and stylistic…
When building a digital marketing strategy, one of the most common questions is whether to prioritise organic traffic or paid traffic. Both approaches drive visitors to your website — but they work in very different ways. Understanding how each contributes to your overall marketing goals is key to creating a balanced, effective strategy. Organic traffic comes from users who…
TikTok has become one of the most influential social media platforms of the decade – particularly among younger generations.While its early years were dominated by viral dances and challenge trends, the platform has evolved into something much more dynamic. Today, even major outlets such as BBC News and Sky News use TikTok to reach new audiences – turning it…
In today’s crowded digital space, visibility is everything. You could have the most engaging content or the most innovative product — but if your audience can’t find it, it might as well not exist. That’s where Search Engine Optimisation (SEO) comes in. SEO is one of the most valuable tools in any digital marketing strategy helping…
