Trinity Barnatt

Portfolio & Case Studies

Real projects. Real growth. Real stories.

A closer look at how I’ve helped brands, businesses, and publications grow through creative direction, digital strategy, and data-driven storytelling.


Every project balances creativity and analysis – turning ideas into measurable results.

📦 Inside the Box — Editorial Growth & Digital Strategy

https://www.insidetheboxucp.com

Role: Editor-in-Chief | Creative Director | Campaign Strategist

Overview:
Inside the Box is an award-winning student-led publication from the University Centre Peterborough. As Editor-in-Chief, I led the publication through a new digital era — transforming it from a traditional student magazine into a multi-platform brand recognised for innovation and audience engagement.
(UCP News: Award-Winning Student Publication Enters a New Era)

Festival scene at Ferry Meadows with tents, a stage, and attendees at the Peterborough Celebrates event, promoted by Inside the Box UCP.
Collage of students holding polling cards and photos of polling stations, posted by Inside the Box UCP on Instagram for the “Inside the Ballot Box” campaign encouraging student voting during the UK General Election 2024.
Two students holding copies of Inside the Box’s Spring/Summer 2024 magazine issue, promoting the print edition across Inspire Education Group campuses.
Graphic post listing April to June 2024 events including Pride Month, World Environment Day, Eurovision, and local Peterborough festivals, created by Inside the Box UCP.
Graphic post from Inside the Box UCP reminding voters to bring valid photo ID for the UK General Election 2024, listing accepted forms such as passports and driving licences.
Graphic illustration of a ballot box promoting Inside the Box UCP’s student voting campaign “Inside the Ballot Box” ahead of the UK General Election 2024.

Key Achievements:

  • Introduced an editorial and social content strategy that increased website traffic and social media engagement significantly.
  • Led a redesign of the publication’s website to improve UX and strengthen its visual identity.
  • Managed and mentored a growing editorial team, integrating SEO and analytics tools into content workflows.
  • Achieved recognition as Best Newcomer Publication in the Midlands — validating the strategic direction and editorial growth.

🗳️ Highlight Campaign — “Inside the Ballot Box”

Overview:
Ahead of the 2024 UK General Election, I directed the Inside the Ballot Box campaign — an initiative designed to boost political literacy and encourage voter turnout among 18- to 24-year-olds.
(UCP News: Inside the Box Launches a New Campaign Ahead of the General Election)

Strategy & Execution:

  • Developed campaign content across multiple channels — articles, short-form videos, and infographics.
  • Focused on key youth issues such as affordable housing, mental health, and tuition fees.
  • Coordinated interviews with local candidates and experts to provide balanced, accessible perspectives.
  • Created a cohesive visual identity for the campaign with consistent branding across print, web, and social.

Impact:

  • Increased web traffic during the campaign launch period.
  • Boosted engagement across social platforms, with strong interaction on issue-based posts.
  • Recognised by UCP for innovation in community and youth engagement.

“Our student publication Inside the Box is launching a new campaign ahead of the General Election…” — University Centre Peterborough

🛍️ The Adult Playbox — Brand & Website Launch

https://theadultplaybox.com

Role: Digital Marketing Consultant | Web Designer | Brand Strategist

Overview:
For The Adult Playbox, a small start-up e-commerce brand, I developed the full digital foundation — from branding to site architecture.

Soft-focus floral image with the message “Have some fun together with The Adult Play Box” in elegant white text.
Valentine’s Day offer graphic featuring a woman holding a white rose and wearing soft pink lingerie, promoting up to 25% off from The Adult Play Box.
Valentine’s Day awareness graphic featuring a condom in hand with text “Be safe this Valentines,” promoting safe intimacy.
Inspirational quote post reading “Do more of what you love” on a beach background, shared by The Adult Play Box.
Minimalist red and white Christmas greeting from The Adult Play Box thanking customers for their support in 2023 and wishing them a happy 2024.Minimalist red and white Christmas greeting from The Adult Play Box thanking customers for their support in 2023 and wishing them a happy 2024.
Gold and white New Year’s greeting with gift boxes and confetti from The Adult Play Box.
Red Valentine’s Day sale graphic with heart decorations promoting up to 25% off products from The Adult Play Box.

Key Deliverables:

  • Built the full website (from sitemap to final design), using SEO-optimised product descriptions and structured metadata.
  • Created all visual assets, including social templates, banners, and product photography direction.
  • Designed a brand identity and tone suited to the adult lifestyle market: tasteful, inclusive, and confident.
  • Set up Google Search Ads to build awareness and drive traffic during the launch phase.
  • Established social media presence and community tone across multiple platforms.

Impact:

  • Achieved measurable increases in awareness, early sales, and organic visibility within the first month.
  • Helped position The Adult Playbox as a recognisable, approachable lifestyle brand in a competitive space.

🌿 trinitybarnatt.org — SEO & Personal Brand Optimisation

Role: Web Creator | SEO Strategist | Content Writer

Overview:
My personal website is not just a portfolio — it’s an active SEO case study. I designed, built, and optimised it using the same strategies I implement for clients.
(Read full article → How I Used SEO Optimisation to Build My Personal Portfolio Website)

Strategy & Implementation:

  • Conducted keyword research focused on “freelance digital marketer” and “SEO for small businesses.”
  • Wrote and optimised all site copy for clarity, search intent, and human readability.
  • Improved technical SEO — meta tags, internal linking, mobile usability, and site speed (95+ on Lighthouse).
  • Integrated schema markup and analytics tracking to measure ongoing performance.

Outcome:

  • Improved visibility for key search terms within weeks of launch.
  • Established consistent brand presence and user experience aligned with my five brand keywords: Creative | Analytical | Minimal | Confident | Honest.

🎥 Active Internet Marketing (UK) — RankGuide YouTube Content Creation

Rankguide

Role: Content Creator | SEO Consultant

Overview:
Collaborated with the marketing team at Active Internet Marketing (UK) to support the launch of RankGuide, a YouTube channel dedicated to SEO education and digital marketing insights.

Contributions:

  • Presenting video content that educates viewers on digital marketing and SEO fundamentals.
  • Collaborating with the production team on video topics, setup, and composition.
  • Providing input during the planning phase to shape engaging, viewer-friendly scripts and delivery.
  • Supporting the creative team in ensuring consistency between the RankGuide channel and the company’s brand tone.

Looking Ahead:

As this role develops, I’m excited to expand my involvement into SEO consultation and strategic content development— bridging the gap between education and practical implementation for small businesses looking to grow online.

“RankGuide has been established for over 15 years and during that time we have helped thousands of websites achieve SERP’s results that have been the envy of their competitors.” — Active Internet Marketing (UK)

Impact:

  • Enhanced brand authority and expanded content reach through educational video strategy.
  • Supported SEO services awareness via a multimedia approach to marketing.

🖋️ Other Written, Visual & Video Work

In addition to the projects featured here, I’ve worked on a range of creative campaigns, articles, and visual projects across marketing, branding, and editorial storytelling.

You can explore selected works — including additional copywriting, video production, and design examples — via my Dropbox portfolio:
📁 View More Work on Dropbox →

💡 Let’s Create Your Success Story

Whether it’s developing a campaign, launching a brand, or improving your visibility online — I combine creativity, strategy, and data to help businesses grow with confidence.

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